Mr.Vince Navarra of aWeddingShop.com recommends to find your niche to make you stand out from your competition. A good example of this would be to pick a specialty style of music or a specific type of event that you're experienced with, such as; Weddings, Bar/Bat Mitzvahs, Retirement Parties, just to name a few.

 Mr. Navarra suggest that once you choose the type of market you want to cater to, the next step is to find a specific vehicle to take you to your target group.

 There are a few decisions to consider before choosing your marketing vehicle that best fits you, such as; wh

at geographical location do you prefer to work in, what type of venues do you prefer; hotels, banquet halls, wineries,etc. Do you want to work more weddings then any other type of events.

 Vince says as a suggestion if you are in the Bay Area you may consider advertising on a web site like aWeddingShop.com(hint hint, wink wink) or Northern California Bride, or Today's Bride just to name a few.

When choosing any of these publications, consider, what their package is, and what they will do to help bring business to you. Are they affordable for your budget? definitely something to consider especially if you are a new DJ business.